A revolutionary technology platform developed to activate your data. Designed by industry experts, OPTX harnesses the power of your data and provides insights that immediately become reactions. The OPTX platform ingests and simplifies all the information from multiple internal and external data sources so you can take action and generate profitable results for your property. And all within one integrated software solution.
The OPTX platform is a modern tool that leverages your existing systems to view, analyze and act on your data more efficiently. Using sophisticated data modeling, the OPTX platform enables insights and recommendations for your players and your property.
Designed to evolve with your data and react to your operations in real-time, OPTX enhances best practices and eliminates inefficiency. The OPTX platform helps your property be proactive in engaging with your players and increasing your profits.
OPTX provides a smarter snapshot of your customers, a clearer overview of your operations and an actionable platform for your property.
Recent Events Sponsored by OPTX
10th Annual Tribal General Manager & Casino Executive Exchange
February 19 - 21, 2023Park Hyatt Aviara Resort