About Beacon

Brick-and-mortar businesses are scrambling – supply chain issues and COVID-19-induced lockdowns have exacerbated the trend of losing market share to ecommerce and online alternatives. These new challenges are forcing traditional businesses – from casinos to hotels, sporting arenas to shopping centers, movie theaters to amusement parks – to pivot quickly, and adapt their business models to survive. In this highly competitive landscape, the winners will be those willing to think differently, those open to exploring new paths to revenue and new ways to grow their custom base.

Amid all this change, Beacon allows businesses to not merely survive, but thrive. How? By maximizing an asset which they already own but are likely failing to fully leverage – their parking lots.

Beacon is an on-demand parking service that partners with large businesses to give customers the ability to pay for parking in the best spaces in their parking lots. This convenient system (1) increases customer satisfaction by helping stressed drivers find parking quickly, and (2) grants business owners access to a massive new revenue stream not previously available. In addition, Beacon’s seamless integration with customer rewards programs gives businesses a new method for increasing customer retention, beyond the standard fare of offering sales and discounted amenities.

Finding parking is the greatest pain point in your customer’s user journey; it marks this person’s first impression of your establishment. Free parking with valet service is a model that has worked, but it’s no longer a complete solution. Consumers today across all markets are demanding fast and convenient self-service alternatives. By aligning your customer’s desire for convenience with your desire to increase revenue and customer satisfaction, Beacon is bridging the market gap that exists between free parking and valet services and modernizing parking for the 21st century.