Rob Pero

Founder and CEO | Canndigenous

Rob Pero is an entrepreneur, visionary creative director, and advocate dedicated to creating economic opportunities for Indigenous communities. With an innovative entrepreneurial spirit, Rob is the founder, CEO, and creative director of media group Perodigm, where he produces and directs award-winning films, guides the building and execution of strategic marketing campaigns, and offers Indigenous-focused diversity, equity, and inclusion consulting for organizations nationwide. He is a founder of the Indigenous Business Group, a nonprofit supporting Indigenous-led businesses and economic development in Indian country.

Rob is also a passionate advocate for the interests of Indigenous communities in cannabis. He is the founder of Canndigenous, the first independent Indigenous-owned hemp company in Wisconsin, and Ripley Green apothecary, as well as the founder of a leading national cannabis advocacy organization, the Indigenous Cannabis Industry Association.

Rob is a member of the Bad River Band of the Lake Superior Tribe of Chippewa Indians and is committed to honoring his Indigenous heritage and Ojibwe roots. Rob values family, support for community, respect for the natural world, and a commitment to doing everything, as the Ojibwe say, “in a good way”.