Laura Penney

Laura Penney

Laura Penney

Chief Executive Officer | Coeur d’Alene Casino Resort

Laura Penney is the chief executive officer of the Coeur d’Alene Casino Resort, which employs 900 people across its hotel, casino, spa, event center, six restaurants, and world-renowned golf course. Laura started her career in gaming as an economic development planner and later as a planning director. She was part of the planning and development team investigating possibilities of Indian gaming on the Coeur d’Alene reservation and has been with the business since it opened 29 years ago. During that time, she has served in several leadership roles, including director of marketing, cultural tourism, and public relations. As marketing director, she created and developed the promotional strategies and marketing techniques that helped launch the casino towards profitability. As cultural tourism director, Penney helped implement numerous Native American cultural activities at the resort to enable people to immerse themselves in a variety of experiences that pay homage to tribal tradition and history. Laura holds a bachelor’s degree from Eastern Washington University and an MBA from the University of Idaho.