James Perry

Vice President, Client Services | Imagine This

James Perry, Vice President of Client Services for Imagine This, is a casino marketing leader with over 26 years in marketing, media, and advertising. His passion is Indian Gaming Marketing. James has increased revenue for tribes by following these core principles: Drive revenue responsibly, eliminate unnecessary expenses, use data to drive decisions, and create a fun environment for guests and team members. In his current role, James works with the nation’s largest casino marketing company to create promotional programs for casinos that drive incremental visits and revenue, while building guest loyalty. James loves working alongside Casino Marketing teams to create strategies to increase visits and coin-in and is recognized as a valuable collaborator by executive-level leadership.