Previous Events

Artificial Intelligence is reshaping the future of casino marketing. This session offers a high-level look at how AI is driving smarter segmentation, optimized reinvestment, and stronger player engagement across the casino enterprise. Learn how marketing leaders are leveraging AI today to boost ROI, streamline operations, and stay competitive in a rapidly evolving landscape. From real-world case studies to adoption strategies, we’ll explore what’s working now—and what’s next.

Artificial Intelligence continues to be a buzzword amongst many industries, especially within marketing. How is your organization using it practically? What have different properties done to operationalize AI? How are you using it to better your guest experience, team members, etc.?

This seminar will focus on educating all attendees on how to utilize cutting edge AI call technology with your existing gifting programs to drive unprecedented increases in player engagement, player trips and incremental revenue.

Elevate and empower your teams with AI and automation that transforms creativity, personalization, and productivity to deliver exceptional guest experiences. Discover how Adobe is revolutionizing customer experiences with generative AI and agentic innovation. Learn how intelligent agents, actionable insights, and a unified 360-degree guest profile are delivering personalized, impactful experiences at scale. Don’t miss this opportunity to see the future of marketing in action.

From unlimited resources to a bare-bones budget, marketing executives are constantly using what they have to the best of their abilities. Listen how these executives use what they have available to them in order to achieve their goals.

Explore how tribal casinos are using technology to attract new players, re-engage inactive guests, and win back “trip splitters” who frequent multiple properties. Panelists will share strategies for using digital tools to boost loyalty, target competitors’ players, and strengthen retention.

In a constantly evolving gaming environment, what are key strategies to ensuring engagement amongst consumers? How do you effectively change your strategy based on the potential economic hardships your guests could be facing? What strategies remain effective across all properties? Join our panel of experts as they discuss how to enhance your marketing plan.

If you’re tasked with driving profitable VIP traffic in a competitive casino market, this session is for you. Join us for a live, real-world demonstration of URComped’s player acquisition platform—where we show you exactly how to capture high-value players and secure a unique competitive edge.

Learn from the world’s top non-gaming brands—what they say, how they say it, and why it works. Discover the key tactics that make Nike, Apple, Ford, and Coca-Cola leaders in their industries, and how these same strategies can be adapted to elevate your casino’s brand and market position.

Whether on a website, mobile app, or email campaign, your customers are constantly engaging with your property virtually. Learn the importance of a digital experience that works for a multi-generational audience, and where some shortfalls may lie between casino operators and consumer expectations.

Marketing directors from tribally-owned casinos around the country will discuss the latest news in the industry. From how the election is impacting their properties, to new technologies that are being tested, listen in as these directors explain what’s important to know going into 2026.

Winners must be present to win