About SHR Global

SHR Group unites pioneering hotel technology and marketing services to put the power back in the hands of hoteliers.

We deliver solutions through a complete eco-system of tools and services that maximise guest success and value at every touchpoint.

Our allora.ai platform brings the full stack of booking and revenue tools together for the first time, from acquisition to booking, check-in to post-stay follow-up and loyalty, whilst maximising revenue every step of the way. These services are then rocket boosted by the allor.ai platform’s real-time learning and insight, enabling smarter prediction, tailoring and optimisation of every guest interaction.

More than 2,000 hotels around the world rely on SHR Group’s product suite to optimize their channel mix, personalize guest experiences and maximise revenue and profitability. The allora.ai platform deploys deeply integrated , cloud-based software, built in an open API-first framework that reduces cost, time and development work.

Headquartered in Houston, we are a global business with offices in Barcelona, Singapore and Limerick. 

Learn more at shr.global.