Jim Wise

Jim Wise

Jim Wise

Vice President of Marketing & Sports/Online Gaming | FireKeepers Casino Hotel

A gaming marketing executive with 35 successful years experience in every facet of corporate and regional property marketing, including Player Development,, Database Marketing, Brand Advertising and Yield Management. Led FireKeepers Casino Hotel, a single tribal location in Michigan, through a successful introduction Michigan’s first tribal on-premises sports wagering operation in June of 2020 and property-managed full online gaming later that same year.