Event Details

Inaugural Tribal Casino Marketing Conference

September 23-24, 2024

Pechanga Resort Casino - Temecula, CA

Event Details

The Inaugural Tribal Casino Marketing Conference at Pechanga Resort Casino will be held on September 23-24, 2024.

Industry experts and leaders will gather to discuss the latest trends and advancements within marketing. Through interactive panels and open floor discussions, gain industry insights and exchange tangible ideas on how to improve your marketing strategies.

We ensure our attendees get to know their peers and interact with one another throughout the event by providing a variety of engaging sessions, numerous networking opportunities, and impressive business solutions.

Who Should Attend:

  • Marketing Directors
  • Casino Executives
  • Marketing Specialists
  • Director of Player Loyalty
  • CMO’s
  • Directors of Entertainment
  • Directors of Promotions
  • Social Media/Web Advertising
  • VP of Marketing


At Native Nation Events, we pride ourselves on offering best-in-class networking events in a fun and relaxed atmosphere. No need for suits and ties; business casual is the preferred dress code for our conferences. 

Register Now To Attend

For Tribal Government/Enterprise Representatives

Expires 05/17

Tribal Super Early Bird Rate


Tribal Early Bird Rate


Tribal Standard Rate


Group Rate (Four or more paid from same Tribe or entity)

Expires 05/17

Group Tribal Super Early Bird Rate


Group Tribal Early Bird Rate


Group Tribal Standard Rate


For Other Industry Professionals

Expires 05/17

Pro Super Early Bird Rate


Pro Early Bird Rate


Pro Standard Rate



Pechanga Resort Casino

45000 Pechanga Parkway
Temecula, CA 92592


Room Rate: $199 per night

Booking Code: 5151311

Room Cut-Off Date: Wednesday, August 21, 2024


Booking Link

Inaugural Tribal Casino Marketing Conference

September 23-24, 2024

Agenda At A Glance

Monday, September 23

7:30 - 8:30 AM

Registration and Networking Breakfast

8:30 - 8:45 AM

Welcoming Remarks

Justin O'Connor

President | Native Nation Events

Mark Astone

Chief Executive Officer | Catalyst

8:45 - 9:45 AM

Utilizing AI to Increase ROI

Kick off the conference with a hot topic: Artificial Intelligence, and what it can do for your property. Machine Learning and AI have quickly dominated conversations across all industries. How can these tools be beneficial to your marketing department, and what is already being implemented? What are the best practices to be aware of when researching which machine learning tool is right for you? How can machine learning increase revenue?

9:45 - 10:45 AM

Leveraging the Power of Your Database Across Your Property

Listen to this panel of experts explain how to turn prospects into loyal customers with creative strategies. What are the right tools to enhance your database, and who are the teams you bring in? How do you stand out from the competition with your promotional offerings? How do you break down silos between departments to ensure smooth consumer messaging?

10:45 - 11:15 AM

Morning Networking Break

11:15 AM - 12:15 PM

Resource Management: How To Use What You Have

No property is working with the same budget, and marketing can often fall victim to budget cuts. How do you effectively and efficiently utilize your human capital and current resources? What are some innovative marketing campaigns you’ve done on a budget?

12:15 - 1:15 PM

Networking Lunch

1:15 - 2:00 PM - Track A

Casino Player Development: Developing Your Team

A player development team is a necessary component to bringing back loyal customers. How do you identify the right candidates for your team? How do you train a host to distinguish loyalty from VIP? How do you ensure hosts are able to act independent without giving away the house? Answer these questions and more with industry experts.

1:15 - 2:00 PM - Track B

The Synergy of Casino Marketing and Customer Relationship Management

Dive into the synergy between casino marketing and customer relationship management. Explore the latest trends and technology, and how they integrate different automations to improve consumer retention, increasing revenue. How do you turn trends into marketing strategies? What communication systems are set in place to enhance customer service? The panel of industry experts will answer your pressing questions to help you maximize your CRM.

2:00 - 2:45 PM - Track A

Increasing Player Loyalty

Kenneth Rohman

Executive Vice President, Chief Marketing Officer | Wind Creek Hospitality

This panel will cover the approaches and complexities involved in nurturing player loyalty. Discuss how your marketing team can enhance your loyalty programs and bring it to the next level. How do you create strategies that target multi-level valued players? What makes your loyalty stand apart? How do you ensure the data collected doesn’t remain dormant in your CRM? Each panelist, with distinctive viewpoints will cover these topics and more during this session.

2:00 - 2:45 PM - Track B

Advancements in Content Management Systems for Casino Marketing

This panel will unravel the cutting-edge advancements propelling the efficiency and effectiveness of content management systems in the world of casino marketing.

2:45 - 3:15 PM

Afternoon Networking Break

3:15 - 4:30 PM

Marketing Executives Roundtable

This moderator-led, open-floor discussion will feature leading marketing directors from casinos and enterprises throughout the country who will discuss pressing topics within the industry. This session will cover future trends, measuring success of the department, communication with other departments, staff training and much more.

4:30 PM

Day One Concludes

Tuesday, September 24

7:30 - 8:30 AM

Registration and Networking Breakfast

8:30 - 9:45 AM

Realities of AI Roundtable

Continue the AI discussion during this roundtable, where marketing experts relay the statistics and genuine concerns you could face when implementing AI. Many software currently used by marketing teams implement some AI, but how many AI tools should your team use? What are some logistical concerns that may arise when onboarding AI? How do you keep the human element alive?

9:45 - 10:30 AM - Track A

Product Demonstration

9:45 - 10:30 AM - Track B

Product Demonstration

10:30 - 11:00 AM

Morning Networking Break

11:00 AM - 12:00 PM - Track A

Unveiling Strategies for Enhanced Casino Marketing Engagement

Explore the dynamic realm of engaging casino marketing. Our panel is ready to unveil tactics that captivate and sustain audiences in the continuously evolving gaming environment.

11:00 AM - 12:00 PM - Track B

Tactics for Marketing After A Public Crisis

No one wishes for it, but the worst could happen at your property. With incidents such as cyber attacks targeting tribal casinos, is your team prepared to respond? Does everyone know their role? Easing public concern, repairing brand image, and earning back valuable player loyalty are just a few things to consider after a crisis. How do you reassure the public of their personal and data security? What is your unified message? Answer these questions and more with our panel of experts.

12:00 - 1:00 PM

Networking Lunch

1:00 - 2:00 PM

Exploring Digital Marketing Trends for 2025

Digital marketing is a key part of the marketing mix, and our panel of experts will dive into some new trends that will impact your strategy. From AI to augmented and virtual realities to voice search and conversational marketing, new technologies will impact how customers are able to interact with your brand. More importantly, which new trends will be the right ones to utilize for your property?

2:00 - 3:00 PM

Harnessing the Power of Social Media

Are you effectively using your social media platforms? Have you chosen the right platform for your target audience? Are you investing in social media positions on your team? How are you nurturing your audience in organic marketing? Are influencers bringing in enough revenue to justify their ROI? Explore the complex world of social media, and how you could be better harnessing it’s power.

3:00 - 4:15 PM

Open Floor Discussion

This moderator-led, open-floor discussion will feature leading marketing directors from casinos and enterprises throughout the country who will discuss the most pressing topics they are facing in 2024 and beyond. Audiences are encouraged to engage and participate with the panelists to enrich the lively discussion.

4:15 - 4:30 PM

Exhibitor Raffle Drawing

Winners must be present to win

4:30 PM

Inaugural Tribal Casino Marketing Conference Concludes

Mark Astone

Chief Executive Officer | Catalyst Marketing
Read More

Kenneth Rohman

Executive Vice President, Chief Marketing Officer | Wind Creek Hospitality
Read More

Conference Co-Chair